First Impression

First Impression

We've all heard the phrase, "You never get a second chance to make a first impression."

What about your company? Are you giving a good first impression? If not, potential customers will walk out the door and head straight to your competitor...without ever telling you why. That's where we come in. We will measure your company's first impression and provide you reports valuable for healthcare performance improvement.

Senior and long-term care facilities live and die by their first impression. Determining your nursing home's quality of first impression and then executing an effective healthcare performance improvement plan is essential. With something as important and personal as the care of a loved one, factors such as staff friendliness, facility smell and cleanliness can greatly influence whether they choose your facility. Pinnacle's First Impression interview is carefully designed to help you understand the decision making process of prospects and customers.

First Impression, our healthcare performance improvement product, is a hybrid of a customer satisfaction and an inquiry interview. Pinnacle interviews those who have:

  • Inquired to your facility, but remain undecided
  • Decided on a facility other than yours
  • Recently been admitted to your facility
  • Recently been discharged

Understanding the decision making process can improve your census, your conversion rates, and your customer retention.